Exploring term Fall 2023 Change
- ACAN: Arts of Canada
- ADMN: Public Administration
- AE: Art Education
- AGEI: Ageing
- AHVS: Art History and Visual Studies
- ANTH: Anthropology
- ART: Visual Arts
- ARTS: Arts
- ASL: American Sign Language
- ASTR: Astronomy
- ATWP: Academic and Technical Writing Program
- BCMB: Biochemistry and Microbiology
- BIOC: Biochemistry
- BIOL: Biology
- BME: Biomedical Engineering
- CE: Community Engagement
- CHEM: Chemistry
- CIVE: Civil Engineering
- COM: Commerce
- CS: Canadian Studies
- CSC: Computer Science
- CW: Creative Writing (En'owkin Centre)
- CYC: Child and Youth Care
- DHUM: Digital Humanities
- DSST: Disability Studies (DSS)
- ECE: Electrical and Computer Engineering
- ECON: Economics
- ED-D: Educational Psychology and Leadership Studies
- ED-P: Curriculum and Instruction Studies
- EDCI: Curriculum and Instruction Studies
- EDUC: Education
- ENGR: Engineering
- ENSH: English
- ENT: Entrepreneurship
- EOS: Earth and Ocean Sciences
- EPHE: Exercise Science, Physical and Health Education
- ER: Environmental Restoration
- ES: Environmental Studies
- EUS: European Studies
- FA: Fine Arts
- FRAN: French and Francophone Studies
- GDS: Global Development Studies
- GEOG: Geography
- GMST: Germanic Studies
- GNDR: Gender Studies
- GREE: Greek
- GRS: Greek and Roman Studies
- HDCC: Human Dimensions of Climate Change
- HINF: Health Information Science
- HLTH: Health
- HS: Health and Society
- HSD: Human and Social Development
- HSTR: History
- HUMA: Humanities
- IB: International Business
- ICDG: Indigenous Community Development and Governance
- IED: Indigenous Education
- IGOV: Indigenous Governance
- INGH: Indigenous Health Studies
- INTS: International Health Studies
- IS: Indigenous Studies
- ISP: Intercultural Studies and Practice
- ITAL: Italian
- LAS: Latin American Studies
- LATI: Latin
- LAW: Law
- LING: Linguistics
- MATH: Mathematics
- MDIA: Media Studies
- MECH: Mechanical Engineering
- MEDI: Medieval Studies
- MEDS: Medical Science
- MICR: Microbiology
- MRNE: Marine Science
- MUS: Music
- NURS: Nursing
- PAAS: Pacific and Asian Studies
- PHIL: Philosophy
- PHYS: Physics
- POLI: Political Science
- PORT: Portuguese
- PSYC: Psychology
- RCS: Religion, Culture and Society
- SCIE: Science
- SENG: Software Engineering
- SJS: Social Justice Studies
- SLST: Slavic Studies
- SMGT: Service Management
- SOCI: Sociology
- SOCW: Social Work
- SOSC: Social Science
- SPAN: Spanish
- STAT: Statistics
- TCA: Transformative Climate Action
- THEA: Theatre
- TS: Technology and Society
- VIRS: Visiting International Research Studies
- VKUR: Valerie Kuehne Undergraduate Research Award
- WRIT: Writing
- COM100: Understanding World-Class Organizations
- COM200: Strategy and Business Fundamentals
- COM202: Financial Accounting I
- COM203: Introductory Business Topics
- COM204: Introduction to Professional Practice
- COM205: Professional Skills Development
- COM206B: Business English and Communications - Level II
- COM206C: Business English and Communications - Level III
- COM220: Organizational Behaviour
- COM240: Management Finance
- COM247: Personal Financial Management
- COM250: Fundamentals of Marketing
- COM270: Financial and Management Accounting For Specialists
- COM290: Introduction to Canadian Business
- COM302: Legal Environment of Business
- COM303: Intermediate Business Topics
- COM315: Financial Accounting
- COM316: Management Accounting
- COM317: Management Accounting I
- COM321: Leading People and Organizations I
- COM322: Leading People and Organizations II
- COM331: Introduction to Management Information Systems
- COM341: Operations Management
- COM351: Marketing Principles and Management
- COM361: International Business
- COM362: Business and Sustainability
- COM371: Management Finance
- COM390: Canadian Business Environment
- COM400: Strategic Management
- COM402: Legal Issues in Management
- COM403: Employment Law
- COM405: Career Preparation Across Borders
- COM410: Leadership Strategies
- COM415: Business and the Internet
- COM425: Taxation for Managers
- COM426: Management Accounting II
- COM435: Corporate Relations and Responsibilities
- COM445: Corporate Finance and Valuation
- COM446: Investments
- COM447: Applied Portfolio Management Course
- COM450: Advanced Management Topics
- COM460: Managing in Diverse Environments
- COM470: Business Research
- COM480: International Study
- COM490: Directed Studies in Management
- COM495: Marketing Communications
- COM499: International Management and Environment
COM250
Fundamentals of Marketing
Product design and management, distribution channels, and marketing communications are examined as key elements of the marketing mix. Consumer buyer behaviour, sales force management, and marketing research are other topics to be reviewed.
Lecture: 3h
Lab: 0h
Tutorial: 0h
Credits: 1.5